Samsung calls iPhone 12 a 'downgrade' — you be the judge

Samsung calls iPhone 12 a 'downgrade' — y'all exist the approximate

(Epitome credit: Tom'south Guide)

Samsung and Apple released their latest flagship phones within a few months of ane another, and of class the fan boys were up in arms well-nigh which device is the best. Well take a seat, considering Samsung has attempted to put that conversation to bed with its new Galaxy S21 vs. iPhone 12 ads.

The United states arm of the company has rolled out 2 videos naming and shaming the iPhone 12's camera capabilities. Samsung isn't shying abroad from touting the specs of its flagship smartphone, and information technology's not afraid to trample on the contest to practice it.

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The cheeky tagline of the campaign is "Your phone upgrade shouldn't exist a downgrade," hammering habitation the message that the Galaxy S21 is a step above the iPhone 12.

While Apple's newest iPhone is solid plenty, it does fall behind the Milky way S21 in a few areas. For example, the Samsung Galaxy S21 serial offers a 120Hz adaptive refresh charge per unit compared to the iPhone 12's paltry 60Hz. The iPhone 13 Pro series is expected to get a 120Hz ProMotion display.

When it comes to the photographic camera, the Galaxy S21 Ultra boasts a 108MP lens on the rear, which allows it to take incredibly impressive photos like the ones seen in the advertising. The iPhone 12 packs a 12MP shooter, though resolution is merely i aspect of image quality.

In addition, the Galaxy S21 Ultra features a powerful zoom camera with a 10x optical zoom and 120x Infinite Zoom (digital). The iPhone 12 Pro Max has a two.5 optical zoom and a digital zoom up to 12x.

Then whether it's a humble grilled cheese sandwich or something a flake more ambitious like the moon, the idea is that you should get stellar results. Simply it's too worth mentioning that we've seen the Galaxy S21 cameras struggle at times; for instance, portraits tin sometimes look washed out, especially in bright sunlight.

The response to the ads has been mixed, with some commenters lapping up the shade beingness thrown in Apple tree's direction, while others discover it all a bit drastic and cringeworthy.

It's not the first time Samsung has taken a potshot at Apple tree. When the U.Southward. tech behemothic scrapped its charger from the box, Samsung wasted no time making fun of the move. The ridiculing was a flake pre-emptive, as the Korean visitor followed conform shortly later on, making the whole matter embarrassing to scout.

We can't imagine it'll be the last time we'll come across companies taking a dig at each other to push their ain products, rather than letting the specs speak for themselves. In the meantime, bank check out our own Samsung Milky way S21 Ultra vs iPhone 12 Pro Mas face up-off and our Samsung Galaxy S21 vs iPhone 12 comparing to come across which phones we prefer based on our testing.

More than: Best Samsung phones 2021: Which Galaxy model should y'all buy?

Shabana is T3's News Editor roofing tech and gaming, and has been writing virtually video games for most a decade (and playing them since forever). As well as contributing to Tom's Guide, she's had bylines at major gaming sites during her freelance career before settling down at T3, and has podcasts, streaming, and video content nether her belt to kick. Outside of work, she likewise plays video games and should really think about expanding her hobbies.