You Can Now Watch Netflix Via Hathway Set-Top Boxes

In an effort to increase its presence in centre-class households in India, US streaming giant Netflix has announced a partnership with Hathway Broadband to provide its services through the latter'southward set-top-boxes (STBs). As part of the plan, Hathway volition offer its users a redesigned STB whose remote will have a dedicated Netflix button to launch the service straight.

The new device is being launched at an introductory price of Rs. 2,999, but the company said that it will be bundled with its broadband plans for all existing and new Hathway customers who subscribe to Netflix and pay for their subscription through their Hathway pecker. According to Rajan Gupta, the managing director of Hathway, the device will make watching Netflix videos on big screens 'an incredible feel'.

"In this smart and digital era, customers are looking at leading Internet amusement services similar Netflix to access loftier quality, well-produced amusement. The soonhoped-for launched Hathway ready-top box volition make watching streaming videos on large screens an incredible experience. The Hathway set-meridian box will be arranged with our loftier-speed, unlimited fibre-to-dwelling house monthly plans".

It is worth noting hither that this is not the kickoff tie-upwardly for Netflix with an Indian ISP. The company last month appear a partnership with Airtel to offer free Netflix subscription for a menses of three months with some of Airtel's postpaid and V-Fiber home broadband plans. Like the Hathway tie-up, the Airtel partnership will besides allow subscribers to pay for their Netflix subscription through their Airtel postpaid beak after the cease of the offering period.

Like most global tech biggies, Netflix has been investing heavily in India in contempo times, and has fifty-fifty started commissioning original content based on Indian stories. According to industry sources quoted by Mint, the company is apparently setting aside Rs. 500-600 crore per yr to invest in original content in the land.